What's the Best Approach to Facebook Advertising?

Facebook Advertising Methods That are the Most Effective

Facebook happens to be the biggest social network today, with absolutely no big competition. The dominating presence of Facebook makes it a dream come true for advertisers. With millions of active users that can be laser targeted, advertising on Facebook is what you should be doing if you're not. No matter what kind of thing you want to sell or draw attention to, you'll find an audience for it within Facebook's users. The following article gives you an insight into what Facebook can do for you and how you can leverage this new advertising platform in the best possible way.

Read the advertiser guidelines for Facebook thoroughly. This is very important because if you don't understand the rules or guidelines it is easier to violate them and get in trouble or banned which makes it difficult to keep your advertising in check. Lots of people who are newbie advertisers on Facebook find their promotional and advertising campaigns in trouble because they didn't follow the very simple rules set forth by Facebook. Since Facebook's network is big, the company has put up strict rules and regulations for advertisers to keep things in place - so it only makes sense to follow the guidelines that are laid out.

If you will be using a special landing page for the people clicking on your Facebook ads, then make sure you focus on growing an email list by using a squeeze page. People are more likely to make a purchase if they know you and less likely to buy the first time they see a sales page, which is why sending people straight to a sales page is less effective. Turning subscribers to customers is much easier than someone making a purchase the first time they land on your page. Every Internet marketer knows the value of follow up marketing, where you aim to follow up with your prospects and try to close the sale. It also goes by "drip marketing."

You also want your ads to generate a high click through rate, because a higher CTR will mean a lower cost per click for that ad. Just like AdWords, even Facebook has the same kind of standards for determining the performance of an ad. So go ahead and test out various images with your ads to see which one gives the best results. This can be done by making sure your ads are targeted at different age groups and based on the results determining which group is more suited for your revenue targets. It's easy to understand that if you want to get as much as possible out of Facebook's advertising that you need to focus all of your attention on things like the way your ads get created, the quality of the product you want to promote and how good your landing page is. So what it all comes down to is the approach you take with each of the campaigns you want to run. The only thing that you need to keep in mind is that Facebook like any other advertising platform does have a learning curve, but that doesn't mean you won't find success with it. Just take some action, and see the results coming your way.